SEO isn't hard, you can learn pretty much everything in an evening. It's the implementing that takes time and effort - but it's the same time and effort that you've committed to spend on your site anyway. Most of us have day jobs and we work on our sites after hours.
There is nothing called money robots, I don't trust this fake stuff. Like sleeping and generating money. you have to make something that people interesting it, buy/subscribe .. offer a service/product.