Monetizing lead referrals - Ideas needed!

Discussion in 'General Marketing' started by jakema, Nov 2, 2009.

  1. #1
    I have a website that is well positioned to generate leads for assorted manufacturers. The sales process is fairly complex (custom goods), so I cant just put their finished goods up on the website and make my profit directly from the sale.

    If I make the referral to a manufacturer, I am at a loss as to how I can insure making my agreed upon profit % from the manufacturers from my lead when I can not track the leads accurately.

    Is there a technological solution to this? Do I just need to call all leads and follow up?

    Any thoughts appreciated!
     
    jakema, Nov 2, 2009 IP
  2. BikeHire.eu

    BikeHire.eu Peon

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    #2
    Become a middleman. Take the orders and payment yourself, then order from manufacturers
     
    BikeHire.eu, Nov 2, 2009 IP
  3. jakema

    jakema Peon

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    #3
    That is what I might have to fall back upon..

    Unfortunately, with lots of customization it is slow, and results in a pretty labor intense process.
    But I may have no other choice.

    I was hoping I could make less per sale, but pass the development work on to the manufacturer- who is better equipped to close the sale anyway...
     
    jakema, Nov 2, 2009 IP