Monetize Sneaker Blog - Whats lucrative?

Discussion in 'General Marketing' started by dst0ck, Nov 21, 2013.

  1. #1
    Hello there,

    I am running a sneakerblog that is mainly about reviews on latest shoes, lifestyle copywriting and free offers.

    I would like to hear your suggestions whats most lucrative in advertising this kind of niche?

    Affiliate Programs, Google Adsense, CPA

    Traffic so far is mainly social and some search.

    Thanks in Advanced for any feedback
     
    dst0ck, Nov 21, 2013 IP
  2. jrbiz

    jrbiz Acclaimed Member

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    #2
    Well, if you could sign up the digital media agencies that represent the sneaker manufacturers' accounts, you would find that to be the most lucrative option. It would involve contacting the agencies' media buyers and convincing them of the value of your traffic. If you landed Nike or Reebok as an advertiser, it would be like hitting the lottery, in fact.
     
    jrbiz, Nov 21, 2013 IP
  3. dst0ck

    dst0ck Member

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    #3
    You mean selling direct advertising spots to them?

    I checked those manufactures partner programs you mentioned but 10-12% PPS sounds quiet low
    to me. I would have to generate like 20 sales daily on a average shopping busket from 100,00 EUR to pay the bills from it.
     
    dst0ck, Nov 21, 2013 IP
  4. jrbiz

    jrbiz Acclaimed Member

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    #4
    I was talking about having banner ads or sponsorships placed by their online advertising agencies. These are the folks with the real advertising money to be made from the sneaker manufacturers. Of course, you have to appeal to a niche that they are interested in and have enough of that traffic to catch their attention, but again, it is very lucrative if you make it happen.
     
    jrbiz, Nov 21, 2013 IP