I purchased a social bookmarking site a few months ago and have not really done anything with it. It is a year old and just recently started ranking really well with yahoo and bing. Not ranking with google yet What would be a good way to monetize it? it has some adsense ads but that is it
You could try selling some banner ads/text links or making a "Premium" option which would give users better benefits for a small fee.
If it's getting good targeted traffic + it's generating you revenue as of now with the Adsense ads etc then there's one of either two things you could consider doing. 1. You could just sell it for a 12 month revenue estimation. For example if it makes you about $1,000 per month then you could consider selling it for $10,000-$12,000. 2. Try applying to reknown ad networks as a publisher where you'll be publishing advertiser's ads and earning money on clicks or on a CPM basis etc. Whichever one you like the most.