I know that many of us trade links to gain seo value but what about monetary value towards your business. As with any business (even off web) the more you are known and advertised to bigger you are meaning the more valuable your business is in equity terms. Let's say you have one way or reciprocal links across 1,000 (widget) other domain names whether they are paid one way or reciprocal, free, etc... For traffic from the site it would depend on where the link is. (let's just say it was in their "links" page) Now I would think your value per back link may vary depending on the demographics of the link partner but again let's say $1. Your value added to your business is $1,000 for 1,000 links. The reason why I ask is because most of my domains have meaningless appraisal values that only "look to be good" But if I added a landing page for the index for the domain and started link campaigning I may have value to a potential buyer for the "TRAFFIC and BACKLINK values" Not so much the domain name value alone Do you see what I am getting to? Can someone advise here?
I think you probably get very little equity value, to use your phrase. Example: There's a CPA firm in Seattle (not mine) for sale. It's advertising itself as more attractive partly because it's got a well-named and pretty visible web site. I can guess which CPA firm it is... It looks to me as if they think they're more attractive because of the web site (and they are)... but they're not getting much of a premium for the web site. This is somewhat misleading though... part of the reason they're vibrant, profitable, etc, is probably their web site. Indirectly, web site led to sales and profits which led to a valuation... but the web site value was "proven" via actual financial results.
Thank you Stephen. Let's assume I started up a credit or loan type portal site (small site) just to activate the domain from collecting dust keeping in mind I am in to the business of building new websites and selling them the same way a every day real estate investor buy and sell homes. The real estate investor may put some effort in to their investment by adding a new bathroom, paint, etc... enhance the property to attract a buyer. Now let's use that same strategy for domain names. Put the name "to work" and implement a link campaign. Now there is a site and a network brewing and seems better to attract a potential buyer in means just for traffic and not so much as to what the site makes by selling ads or a product or service.
Cogger, I agree with your premise. It should work. You are, in a sense, a developer of "virtual" real estate. Aka, a virtual real estate developer. I guess the trick is getting someone who hasn't had the foresight to to build their own web site to see the value of the "canned" solution you provide them. Good luck,