I just wanted to drop my 2 cents in for all those webbies that have questions. When I first designed my site.. I have to admit, it was crap, this also included my PR ranks... After trying so hard to get my PR ranks up... I realized it was going no where. So I updated my template again... An again I was getting know where with the PR ranks... So I did what anyone else would do.. Do some more homework.. What I found out, my link navigation was killing my PR ranks... Example: http://www.mydomain.com/mypage.php?me=1&metoo=2 This type of link strategy will kill any website... I fix this problem by learning how to do MODREWRITE_RULE. This rule allow me to automatically redirect links using a more friend navigational link. Example: http://www.mydomain.com/mypage/1/2 As soon as I made the modifications to my site, my PR went from 0 to 2 overnight. To find out more about mod rewrite http://httpd.apache.org/docs/1.3/mod/mod_rewrite.html