Regarding the above new keyword modifier, can I check with you guys how it work? I am kinda thinking that my concept of it is not totally in the same frequency. I I am expecting a keyword like +banana +boat +Singapore to be triggered whenever the user key in terms like “big fat banana in a boat off Singapore†or “Singapore banana found in a boat†kinda phrase. Am I wrong? Whenever these 3 words, banana, boat and singapore is found in a query, the keyword will be triggered, right? I did some testing earlier and realised the keyword +banana +boat +Singapore will be placed at 9 position when the user searched for “banana boat Singapore†and 3rd position only if the user searched for “+banana +boat +Singapore� Why is this so? I am kinda confused right now about this and need some kind assistance.
Modified broad match works just like you described it. It differs from the plain broad match in that each word with a plus sign does not get expanded (ie: dog to canine). It does provide simpler expansion such as the plural and singular. Your position has nothing to do with match types. It all has to do with your Quality Score and bid. The keywords and match types of competitors will have an effect too of course and that is what is happening. There may be many advertisers bidding on the broad match "banana boat". Others may be bidding on "fruit vessel" in broad match and get expanded. Their QS and bid makes many of them rank ahead of you. There are fewer bidding on the phrase match which is reducing the ad inventory and thus your ads on that term make it appear to move up. In other words, there are less competitors for the phrase match keyword.
what i dun understand is how i defined +banana +boat +singapore as the keyword, and when i test for ad position, banana boat singapore (broad) ranked much lower then +banana +boat +singapore (modified broad). For a while i do thought that they will have the same position. Who in the world search for +banana +boat +singapore in the exact manner? hmmmm. do you have any answer why this might be happening?
You'd be surprised at the variety of how people search. If you think everyone would search for "banana boat IN singapore", you'd be wrong. Some will indeed search "banana boat singapore", others "singapore banana boat" and other ways using those words you'd never dream of. BTW, for both broad match types, the order of words has no relevance. Whether a broad match or modified broad match doesn't change anything to my previous explanation. There's no reason to expect both to have similar positions, or anything else like CPC and CTR to be the same. There are different number of advertisers using each keyword, each with different QS and different bidding amounts. Your keywords and ads don't exist in a vacuum. There's all your competitors for those keywords too.
True as well. Maybe I will just both a modified broad and a phrase match of the same keyword. Wonder if I will be cannibalizing my own keywords..