Modified Broad bidding against Broad

Discussion in 'Google AdWords' started by ALX-VALLEJO, Sep 27, 2011.

  1. #1
    If my understanding is correct:

    +ABC +XYZ would beat +ABC XYZ. But if you have a dual modified competing with an anchor modified, does this result in a higher CPC?

    Of even if you have +ABC +XYZ and ABC XYZ in your ad group, are you bidding against yourself and increasing your CPC?
     
    ALX-VALLEJO, Sep 27, 2011 IP