I have several revenue streams for a highly targetable, unique business. Although I have estimated overall visitor volume, the toughest thing is translating visitors to sales for the advert income. Is there any model for doing this? What key factors are the drivers and how do I compose them in a formula.
Well at least someone agrees with me that far! I know, no one wants to give advice that could put someone in bankruptcy. I've done this before - don't worry. But I come from natural search and adwords. How bout getting at a greater detail on TRAFFIC X CTR X CPC. Like for example "comparables". Would someone like to comment on my business vis a vis what their experience is with existing sites, from the literature, etc? I could give detail on each of my site components. I've got the TRAFFIC part done.
There are to many variables. Traffic you should already know. CTR is going to depend on your website type, ads positions, many more. CPC is going to depend on your content, keywords, many more.
Traffic you know... CTR totally depends on ur template and ur niche 5-7% is average. CPC depends on the KW ur targeting can be like 2-3$ for the financial niches and .05-.1 c for the gaming niche
Well, we're getting somewhere wanksta22. Chew on this for a minute if you would: ***CTR totally depends on ur template and ur niche 5-7% is average*** are you saying ads on a site avg get 5-7 clicks per 100 impressions? i have no experience with ads in a website, just ctr's getting TO a website (adwords and seo) not sure what "template" means... but ads will show on articles pages, blog pages, other informational pages ***CPC depends on the KW ur targeting can be like 2-3$ for the financial niches and .05-.1 c for the gaming niche*** it's a consumer products library in a focused industry - the main hook. and the search mechanism is better than found elsewhere. because this database is static, and hence people will come and go after they use it, we're capturing visitors for a longer period with variable data -- such as a blog]. keywords: we're thinking for example if counter-tops were our niche, we'd target advertisers who sell counter-top appliances, under cabinet lighting, etc. btw, i'm not trying to control the atoms - i understand there's too many unknowns for that. but i have to create a sales projection for other founders- trying to get the right order of magnitude.
I would recommend you sign up for this book from The Keyword Academy. Among other things it talks about the profit potential as part as the planning. Here 'How To Really Make $5000 Per Month Online': http://thekeywordacademy.com/how-to-make-money-online/ The content is not as hypey as the title. Note: I'm not a member there nor affiliated with them. Just sharing good info. Regards.
Yes for a well optimized site you should be getting 5-7 clicks per 100 impressions. Again some niches will be higher and some lower. Also if your site is not optimized well you will be on the lower end. When I say "template" I mean the design of your site. Some designs work better than others for ads. Capturing visitors for a longer period is a good thing and can up ur CPC. As for sales projections the best advice I can give you in figuring out ur CPC is to go to this site https://adwords.google.com/select/KeywordToolExternal plug in ur keywords and check out what the average CPC is. Make sure that column is not hidden. For a new site sales projections are guesstimates at best, but its a start. Good luck!
***...you should be getting 5-7 clicks per 100 impressions*** so internal ads get a much better ctr than natural or adwords listings - interesting, i would not have guessed ***Yes for a well optimized site*** you mean "optimized" in an adsense way.. thru trial and error.. color, background, ad size, position, etc? ***Some designs work better than others for ads*** what's an example of a design that's bad for ads? ***...in figuring out ur CPC is to go to... i did this couple hrs ago to see what would happen... i came up with 5 keywords for advertisers whose product would be adjacent to our database products.. the average cpc (google cost estimator) for these keywords is $1.26 for position 1,2, and 3 in google adwords. i checked out "stock market" and other financial keywords and indeed those cpc's are a lot higher... $2-$3. i guess you have to ask yourself why someone would pay higher inside your site vs out on the net. dunno yet. i can see there is a cost to everything. yes adsense is automated, but you have to optimize your pages. could take a bit of sweat equity.
1. 5-7% again is based on ideal situations, could be lower or higher 2. Yes optimized for adsense ads. 3. Usually site layouts that are overly complicated are bad for ads. The simplest designs usually work the best for ads. www.4slicetoaster.org is a site with and UGLY but very simple design and has a good click thru rate. 4. I think you misunderstand google's KW tool is for Adwords campaigns. Eg all that data is based on adwords data > however this is the best estimator for us as an adsense publisher. When you are an adwords advertiser you have the option to advertise on either "the search network" eg. the SERPS or the "content network" > adsense publisher network > CPC is always just based on advertiser bids and competition among advertisers Hope that helps.
so you're saying adwords keyword tool shows approximations for keyword value, only. should use as a guide, but that's all?
Yes this is not an exact science dude. The adwords kw tool is way off sometimes thats why you should use multiple kw tools.
Yes, use many different tools for the best results. Unfortunately there is alot of guesstimating with Adsense.
1)Content 2)Layout 3)Color Scheme Content is the most important thing when it comes to earning. Any other factor is meaningless.
I don't understand why you would want to put adsense on a site where you are selling other products? Adsense will encourage the user to leave your site???