I've done some reading into this as my asp.net site shows products such as this http://www.mysite.co.uk/Frame.aspx?id=10000076 is it possibly to do some sort of mod rewrite so that it would be displayed as http://www.mysite.co.uk/boss-glasses-abc123.aspx or am i getting the totally wrong idea. ive read that this can really help with seo ? thanks!
mod_rewrite is for Apache. For .NET you need to use mod_ISAPI rules. You will also need a rewriting component installed on IIS. Helicon has the great product for rewriting on IIS.