The mobile age is fast approaching, in the years to come mobile commerce would become the high priority for web merchants. While we are still starting to have this mobile marketing trend, a business that focuses on mobile-local search now will lead the pack of the widespread production of mobile devices. Mobile-local search this would help the people search for local information using their mobile devices, Mobile-local search is very important to users today because of mobile device adoption and mobile's ability to offer people on-the-go access to information about everything and anything in one click. What do users want? Market goers are different, specifically on user preferences based on diff. factors; age, gender but in general mobile usage is more popular in younger generation. According to studies social media sites are found on the very top list of activities users use daily, next is reading the news, music, games and watching videos is the least done activity used in mobile. The importance of visual features Visual design and functionality correlates together in order to capture the user’s satisfaction and engagement. There are common feature mobile users like, this are; product and pricing information, product images, customer ratings and reviews. The Adobe study also reported that visual design and functionality correlate positively with user satisfaction and engagement. Among the features mobile users like are: easy checkout process, product and pricing information, product images, keyword search capability, customer ratings and reviews, online promotions, specials or coupons, and order status. The features most likely to increase consumer purchases are listed below. You can provide user mobile satisfaction through optimized design, functionality. You should focus on investing on early in local-mobile optimization as benefits will increase as the market matures. Brand marketers currently investing in optimizing their mobile presences are leading the pack.