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Mobile Marketing Usage

Discussion in 'General Marketing' started by InstantResponse, Jan 13, 2009.

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Are you using mobile marketing currently?

  1. Yes

    22.2%
  2. Planning on doing so in 2009

    22.2%
  3. Currently rolling out campaign

    0 vote(s)
    0.0%
  4. Not planning on doing anything in 2009

    0 vote(s)
    0.0%
  5. No

    55.6%
  1. #1
    After 20 years of executive marketing, branding, distribution and fulfillment expertise with global brands, I stepped out to start my own company to provide more personalized service for my clients.

    I have a curiosity question, how many of those active within their own company or clients are implementing mobile marketing campaigns, in addition to the other marketing segments for their clients or company?
     
    InstantResponse, Jan 13, 2009 IP
  2. FreeKii

    FreeKii Peon

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    #2
    I can see sending broadcast type commercials or image/text ads to telephones.

    The only thing I see limited is, as in online ads where you get the instant click through to display more information about a product/service, how would you get this effect on a mobile? I guess if I was sitting around somewhere or sipping an espresso somewhere, I don't see how effective this type of marketing could be... call me crazy!
     
    FreeKii, Jan 13, 2009 IP
  3. InstantResponse

    InstantResponse Peon

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    #3
    Hi, FreeKii

    Hey crazy! Actually thank you very much for your input, it's important!

    I'm curious about those who have existing marketing campaigns in place for internet, billboards, tv, radio, newspaper, direct marketing, grass roots and any other channels where they are seeking client engagement and response. I'm also looking for those who wish to have a true "real-time" tracking metrics for those campaigns.

    Just having a SMS script to send BULK SMS is truly only qualified for those who have built or are building mobile databases of interested subscribers who have requested to be reached directly!

    Couple of facts, 95% of mobile phones in U.S. accept text messages now. Mobile Coupons have 5 times the redemption rate of standard coupons. Most of us are just an arm's length away from our phone as we read these messages.

    Lastly, it's not a fashion statement from mocha sippers, it's responsible already for tens of thousands of revenue, in one day, for real branded businesses just in the later part of 08. More than 50% of a multi-million dollar deal with Mark Martin and Hendricks Racing was constructed via text messaging, these are good ole' boys.
     
    InstantResponse, Jan 13, 2009 IP
  4. FreeKii

    FreeKii Peon

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    #4
    I have no doubt that it is going to be used a lot. After all, it is a great method of reaching people.

    I really like the coupon idea. That would make a lot of sense for localized marketing. Like send a 10% off instantly to all those that are within minutes away and by redemption know how effective it was. Would be great for those $4 mochas.

    When you see these advanced technologies being used it really does remind us how e-old we are.
     
    FreeKii, Jan 13, 2009 IP
  5. InstantResponse

    InstantResponse Peon

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    #5
    You nailed it right there, localized is the key. You are also 100% correct the usage of this technology is amazing at best.

    I took my family out for dinner two weeks ago and we were sitting next to a couple on a date, 24-28 year old range, 70% of their time was spent texting someone while they waiting for their food. I have 2 daughters, 11 & 15 and I'm always getting the full court press about texting because it's only for emergencies for them in our home.

    Much like yourself, I have been involved in "LARGE SCALE" website media development realm since 1995 for one of the largest, most successful portals in the U.S. Spent 10 years in high end electronics before that... So I consider myself very tech savvy but I was STUNNED by the amount of activity within the mobile platform.

    I visited your website as well. Thank you so much for your input, I greatly appreciate it. I believe this is the best way to get real info, not info cooked by an agency or trade associations.
     
    InstantResponse, Jan 13, 2009 IP
  6. connectmobiles

    connectmobiles Peon

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    #6
    I plan to use mobile marketing for consumer retention...

    It costs a bit.. but I think its all worth it... and probably more effective.
     
    connectmobiles, Jan 14, 2009 IP
  7. InstantResponse

    InstantResponse Peon

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    #7
    Thank you for your input. In U.S. economy right now, retention would be at the top of my list for sure.

    Australia has been ahead of U.S. adoption by miles, I believe you are very close to Japan in adoption/usage everyday.

    Checked out your Web Sites listed, very nice sites.
     
    InstantResponse, Jan 14, 2009 IP
  8. RonSilver

    RonSilver Member

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    #8
    mobile marketing is not a new concept in Asia as in many countries like India, Pakistan etc this sort of marketing is very active but unfortunately it is not being done correctly in many countries.
     
    RonSilver, Jan 14, 2009 IP
  9. InstantResponse

    InstantResponse Peon

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    #9
    Agree 100%. From where you sit, where (location) is mobile marketing not being utilized correctly and why?
     
    InstantResponse, Jan 14, 2009 IP
  10. RonSilver

    RonSilver Member

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    #10
    In many European countries not UK, this idea is taking off these days but the offers being promoted are not great but are mediocre in many cases. The businesses that trying to use this sort of marketing are giving an impression that they are not so sure about the effectiveness of their promotion via this method.

    In India and Pakistan and other Asian countries:

    mobile marketing=spam :rolleyes:

    One sees too much useless mobile spamming these days in these Asian countries which won't result in any positive business improvement for those who are "spamming" on cell phones.
     
    RonSilver, Jan 14, 2009 IP
  11. InstantResponse

    InstantResponse Peon

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    #11
    Agree however within the U.S., the FCC closely monitors this through carriers and you will lose your short code, along with huge fines & you will not be able to acquire another short code again.

    With double opt-in-authorization, it's pretty much a lock on clients wishes to be contacted, again within the U.S.

    It is a FCC requirement, that stop actions be placed on any subscription or repeat contact messaging to clients.

    I also agree that the offers need to extend some "exclusive" offers and present real value savings for clients, which is a consulting function with the business owners.

    Great input, thank you very much.
     
    InstantResponse, Jan 15, 2009 IP
  12. sellwrite

    sellwrite Peon

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    #12
    Mobile is the next "hot spot" for marketing.
     
    sellwrite, Jan 15, 2009 IP
  13. InstantResponse

    InstantResponse Peon

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    #13
    Thanks for your input as well sellwrite. Does your usage of "Hot Spot" refer to fostering the Gold Rush for marketers attitude?

    Or that it is a true marketing platform to provide "real" value for client relationships?

    Where do your register within the poll for this topic?
     
    InstantResponse, Jan 15, 2009 IP
  14. OxygenUser

    OxygenUser Peon

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    #14
    I run a small boutique bulk Text Messaging service for a few clients. I charge $500 a month plus a few fees if they want additional services like call forwarding, voicemail, their own number (not short code), the amount they send out per blast and if they want me to create the text message for them.

    My clients have found improved success. They use it not just in the sense of mobile marketing (coupons). But they also use it to remind people of webinars, or tele-seminars. They include the phone number or website address and have seen an increase in show up rate around 37% and an increase in sales around 22%. For them it is highly effective.
     
    OxygenUser, Jan 19, 2009 IP
  15. Brian123

    Brian123 Well-Known Member

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    #15
    I am curious to know how to target certain people/age groups through mobile marketing? Are there certain rules and regulations you have to adhere to?
     
    Brian123, Jan 19, 2009 IP
  16. Resident79

    Resident79 Peon

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    #16
    I did not realy think about that theme yet.
     
    Resident79, Jan 19, 2009 IP
  17. OxygenUser

    OxygenUser Peon

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    #17
    Yes there are certain rules and regulations. It is very similar to the CAN SPAM ACT. You have to be very careful about mobile marketing. It is better to go through a third party because you let them worry about the laws. That is a major reason why my clients go through me. They don't have to worry about it. Within the past year Timberland was fined $7.5 million dollars for illegal mobile marketing.

    As far as targeting specific groups that has everything to do with your marketing and gathering your client bases information.
     
    OxygenUser, Jan 25, 2009 IP
  18. Brian123

    Brian123 Well-Known Member

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    #18
    This is true, but it was in the US where people have to pay to receive SMS messages? (what a rip off!)
    http://www.theregister.co.uk/2008/09/23/timberland_sms_lawsuit_payout/
    I wonder what kind of rules there are in the UK?
     
    Brian123, Jan 26, 2009 IP
  19. OxygenUser

    OxygenUser Peon

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    #19
    Ironically enough I believe that the US is the only country where people have to actually pay for a text message they receive. EVEN IF THEY DON'T WANT IT. If they don't want to end up getting charged for then they have to block the receipt of text messages with their carrier. Most other countries charge a small fee usually around $.05 and nothing to receive a text message.

    The increase in fees for text messages has recently caused a congressional inquirey.
     
    OxygenUser, Jan 27, 2009 IP
  20. InstantResponse

    InstantResponse Peon

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    #20
    Actually in the U.S. Consumers will only pay for text messages in accordance with your cellular carrier and the data/texting plans you select for your phone. Many are paying 5 dollars and getting unlimited texting including in cell plans.

    With that said, beyond that cell plan cost, there is absolutely no cost for you/consumer to receive SMS/text messages from legit businesses, it's absorbed by the business who invested in their Shortcode and SMS platform. They charge the business owners a fee to reach consumers, it's not the other way. That's how we do it and we are a 11 year old media corporation with top clients that work with "mom and pops" to fortune 1000 companies. Quality service is based on your relationships with your clients, not the size of your company.

    There are however many SCAMs in SMS, as in any industry, most are those who wish for the "get rich quick" without the work.
     
    InstantResponse, Feb 1, 2009 IP