Mobile Marketing - Best use of 500 thousand opt in mobile records for SMS marketing?

Discussion in 'General Marketing' started by Eminemballer, Jun 8, 2014.

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  1. #1
    Hello all,

    I run a PSMS reverse charge company. I have an opt in list of 500k mobile records from UK, AUS, FR, SA, etc. I am looking for the best way to capitalize from this list and make some good profits. What kind of offers can I advertise that convert well via sms marketing to mobiles?

    Any bright ideas would be appreciated.


    Regards
     
    Eminemballer, Jun 8, 2014 IP
  2. Joseph Mancia

    Joseph Mancia Member

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    #2
    First of all, what did they opt into? You can't just promote baseball cards to a list that opt-ed in for info on cooking.
     
    Joseph Mancia, Jun 8, 2014 IP
  3. Eminemballer

    Eminemballer Member

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    #3
    Well the actual opt in is marketing material in exchange of free text messaging services. (Mobile technology niche)
     
    Eminemballer, Jun 28, 2014 IP
  4. TrumpiaTim

    TrumpiaTim Greenhorn

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    #4
    I would be very wary, it sounds like you're going to put yourself in a very vulnerable position since these numbers didn't opt-in for a specific company / promotion.
    SMS mobile marketing can be effective and smart, but in this case you may be leaving yourself wide open for class action lawsuits.
     
    TrumpiaTim, Jul 20, 2014 IP