Misspelled Adwords campaign

Discussion in 'Google AdWords' started by elkiwi, Sep 13, 2005.

  1. #1
    I've gave up on a normal adwords campaign for the reasons that everyone is complaining about in these threads. So I thought I'd start a misspelled campaign and set up 45 key words misspelled with double keystrokes proximity errors etc etc....

    I thought that I could get away with a .05c minimum CPC as none of the words were english words anymore.

    Only 2 of them made it!!!! some of them required .17c or .25c

    What is going on? Is it ebay out-bidding for just about everything under the sun?
     
    elkiwi, Sep 13, 2005 IP
  2. Crazy_Rob

    Crazy_Rob I seen't it!

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    #2
    It's not necessarily eBay. Many advertisers are aware of which misspellings get searched for. So the people bidding on the proper spellings are probably the ones bidding on the incorrect spellings as well.

    Which reasons?

    I've been using Adwords since it's inception and I now manage five very successful accounts. I run campaigns for services & products. If you know how to work the system, you should be able to make some good $$.

    Of course this probably still depends on the products/services you offer.

    What are you trying to sell?

    Did you utilize the different matching options Adwords offers?
     
    Crazy_Rob, Sep 13, 2005 IP
  3. elkiwi

    elkiwi Active Member

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    #3
    My main reason for starting with adwords a few months ago was to get traffic which was fine because it was cheap for the words I was targeting.

    With a few dollars a day I could get about 40 to 50 visitors a day all looking for what my site is about. Plus getting newsletter sign ups and a few adsense clicks to cover the cost I was a very happy adwords advertiser.

    I'm only selling affliate products so I can't really justify a huge buget. My site is informational and the products are related to that information.

    I just don't understand how a misspelled word like "0ump" (just an example) could cost .17c (mot real balue) now?

    No I don't know what this is...
     
    elkiwi, Sep 13, 2005 IP
  4. Crazy_Rob

    Crazy_Rob I seen't it!

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    #4
    IMO- that is one of the most important things to learn/use in the Adwords system.

    https://adwords.google.com/support/bin/answer.py?answer=6100&topic=78

    I think chosing your negative match keywords is just as important as selecting your (regular) keywords.

    For some campaigns, I have thousands of negative match keywords. It really helps you target your ideal audience.

    I usually use the Overture keyword tool or Adwords keyword sandbox to find the negative words. I type in my keyword/phrase and then copy all of their suggestions into a text editor. Then I add a ' - ' to every line (via search and replace). Then I go through them manually and decide which ones I want to keep. When I'm done, I just paste them back into the Adwords list of keywords.
     
    Crazy_Rob, Sep 13, 2005 IP
    elkiwi likes this.
  5. elkiwi

    elkiwi Active Member

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    #5
    haha that's a great tip I was doing the other way round...and taking too long.

    What about directing to specific pages or do you use a different campaign for each page you want to direct traffic to?
     
    elkiwi, Sep 13, 2005 IP
  6. Crazy_Rob

    Crazy_Rob I seen't it!

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    #6
    I direct the clicks to the most relevant (for each keyword/phrase) page on the site. It's best to minimize the clicks required for a conversion.
     
    Crazy_Rob, Sep 13, 2005 IP
  7. Mia

    Mia R.I.P. STEVE JOBS

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    #7
    Probably because you are not the only one that has thought of this :)
     
    Mia, Sep 13, 2005 IP
  8. ados67

    ados67 Active Member

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    #8
    Great tip crazy Rob - I found negative keywords can be very important in any campaign. (I found that "free" many times could be a very 'negative' word... :)).
     
    ados67, Sep 16, 2005 IP
  9. blackwind

    blackwind Peon

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    #9
    I've been doing misspellings for quite a while, I'm always surprised how many clicks I actually get. I guess I shouldn't be, but...I am.
     
    blackwind, Sep 16, 2005 IP