Misspelled Adwords campaign, how to?

Discussion in 'Google AdWords' started by cgchris99, Mar 31, 2006.

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  1. #1
    Ok, I want to modify my adwords campaigns and add misspellings.
    Is there a way to get common misspellings, a tool or software?

    Should I create a separate campaign for the misspellings or just add it to the correct spelling compaign.

    Thanks for any advice
     
    cgchris99, Mar 31, 2006 IP
  2. debare

    debare Peon

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    #2
    Keep your misspelling campaign separate, because it's easier to track the ROI and CTR.
     
    debare, Mar 31, 2006 IP
  3. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #3
    I think this was posted here awhile ago.
     
    GuyFromChicago, Mar 31, 2006 IP
  4. Roxyyo

    Roxyyo Peon

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    #4
    Another good reason to keep them in different campaigns is for bidding purposes. If Google doesn't have a "bin" of history for your misspell (from other advertisers) it might charge you a higher bid to keep it active.

    WordTracker provides misspellings.
     
    Roxyyo, Mar 31, 2006 IP
  5. cgchris99

    cgchris99 Peon

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    #5
    Any tips on how to organize your campaigns, naming conventions etc for the proper keywords and the mispelled keywords?
     
    cgchris99, Mar 31, 2006 IP
  6. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #6
    Do it in a fashion that makes sense to you and allows for growth. I've seen people leave the default campaign and ad group titles in place only to have to rename everything once their account really started to grow.
     
    GuyFromChicago, Mar 31, 2006 IP
  7. bizmart

    bizmart Active Member

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    #7
    bizmart, Mar 31, 2006 IP
  8. cgchris99

    cgchris99 Peon

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    #8
    thanks all for the tips.

    Now, any thoughts on which search method to use for the mispelled phrases?
    broad, exact?
     
    cgchris99, Apr 1, 2006 IP
  9. bizmart

    bizmart Active Member

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    #9
    Try all the match options, then see which one you get the highest CTR with.
     
    bizmart, Apr 1, 2006 IP
  10. DanNicol

    DanNicol Guest

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    #10

    That is exactly right - I have found that google will tell you that you need to bid higher.

    Place that keyword in a new campaign and get some click-thoughs. After a day or so try to reduce your bid below your initial requirment. Sometime you are able to do this once you have established a click through history
     
    DanNicol, Apr 1, 2006 IP
  11. mlevenhagen

    mlevenhagen Peon

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    #11
    This is what I recommend if you don't have any other options...

    www.GoodKeywords.com

    It will let you quickly create lists of duplicate characters, missing and swapped characters, and keyword proximity errors... Benefits of this tool - It's not server based and it's free. :)

    www.keyword-toolkit.com's free tool will do some things for you as well...

    -Matt Levenhagen
     
    mlevenhagen, Apr 2, 2006 IP