PPC pros....i need your input. Please Consider this Synario between 3 bidders who are marketing mortgage services. I broke it up into parts for clarification purposes. PT1 We take 1 long tailed kw...."first mortgage refinance." We mispell it and run 2 comparisons's.... 1) fist mortgage refinance 2) first mortgage refinance One is spelled correctly...the other is not (obviously). PT2 -we have Advertizer A...bidding on the kw "mortgage refinance" (phrase term)... bidding $7 per click. -we have Advertizer B...bidding on the the kw [fist mortgage refinance] (exact)... bidding $5 per click. -we have Advertizer C...bidding on the the kw first mortgage refinance (broad)... bidding $6 per click. PT3 someone does a search for "fist mortgage refinance" (exact). QUESTION In what order will the bidders show up? Who will show up Higher? thanks for your input... ~T
Your ad position is based on your QS,CTR and your bid so everyone of this 3 advertisers can be lower or higher,it depends on other factors like CTR and QS also. But I would bet that the first ad would be Advertizer B...bidding on the the kw [fist mortgage refinance] (exact)... bidding $5 per click. Second Advertizer A...bidding on the kw "mortgage refinance" (phrase term)... bidding $7 per click.
Whoever has the highest historical CTR will probably show up first since bids are very close to each other, but if all of them have the same or similar CTR then advertiser A will probably get the first spot
Interesting...so Robert...you are saying that Broad, Exact or Phrase matching...really comes secondary to the Price someone is willing to pay. You know...i BUY THAT. Afterall...Gooogle and other Search Engines are basically profit driven. F!~k all that Bull S!~t about them search terms being relevant...and CTR...and all that crap. That's Hogwash! Yeah...anyone with money willing to pay to get to the top..is going to have a decent ad...and their CTR...will be equal to their competitors... Price that someone is willing to pay....BEATS all! ~T
pretty much... as long as QS is OK then they are performing as expected... which usually means highest bidder takes all... If you have a QS of great then you are probably getting a 10% - 20% discount on CPC over competitors. having a high QS is not magical and is not going to get to pennies on the dollar cpc's. You are going to pay what the industry is worth
Exact overides Phrase and Phrase always oversides Broad. I may not be understanding the question, but if someone types in: fist mortgage refinance It will bring up B everytime, regardless of bid and CTR of others. It's been exactly matched and it will bring that up ahead of any others. I haven't quite woken up so as I say I might have misunderstood the query.
the exact will override all the other terms if the examples are all from the same account... but if it was from 3 different competitors, then highest bidder will win. I am assuming the 3 match types were from separate competitors. exact match will not trump the other advertisers if they are all broad and phrase match.