re: PPC Does google or any of the other Search Engines discount for mis-spelled words? What i mean is...if i mispell "insurnace"....will i pay less....or will google charge me as if i had spelled the word correctly? NOTE: when i do a search using the mis-spelled word....i get the suggestion kw suggestion remark below the input box. I wonder if Google is "displaying" bidders who bid on the "correct" spelling of the KW? --------------------------------------------------------------------------------
The amount you pay per bid is based on your quality score, amount of competitors, and what position your aiming for. Typically a typo will always have less competitors then the correct word itself. If you wanted spot 5 for "insurance", and spot 5 for "insurnace"; then typically you will be paying less for "insurnace".
I'm a beginner at this...but from what i've seen....Google will charge the same amount as if the word was spelled correctly... Anyone else experience this?