Misleading promotion

Discussion in 'Google AdWords' started by melaniejk, Mar 7, 2006.

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  1. #1
    Hi. I don't use Googele Adsense or Adwords and was wondering if someone could answer a question for me.

    Are sponsored ads allowed to use verbage such as "the leader" in their description.

    A competitor is using it in their Sponsored Ad description. They are not the leader in the industry.

    Are they allowed by TOS to claim this "leader" status?


    Thank you.
     
    melaniejk, Mar 7, 2006 IP
  2. Crazy_Rob

    Crazy_Rob I seen't it!

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    #2
    I have ads with "The World Leader in..." in the headlines and descriptions.


    This is all Google says about superlatives:

     
    Crazy_Rob, Mar 7, 2006 IP
  3. Micromag

    Micromag Well-Known Member

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    #3
    AdWords do not allow "Best", "lowest" or "#1"

    but there is no reference for "leader"

    Here follows The Superlative TOS from Editorial GuideLines:

     
    Micromag, Mar 7, 2006 IP
  4. bargainr

    bargainr Peon

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    #4
    Sounds legitimate to me... thought goes against the "spirit" of the rule.
     
    bargainr, Mar 7, 2006 IP
  5. melaniejk

    melaniejk Peon

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    #5
    Ok. Thanks for letting me know and for providing a link so I could read about it.
     
    melaniejk, Mar 7, 2006 IP