minimum seo design requirements

hi guys i'm getting into developing and flipping sites, and was wondering what you guys consider to be the bare minimum requirements for a website.

in other words when i design a site, like maybe a content site, what should i include on each page to make it naturally search engine friendly?

title tags, meta tags, keyword meta tags, standard html headings, alt description for images, possibly image captions, images file names should
be descriptive, url paths should be descriptive e.g. dogs.com/pitbull.html,
am i missing anything?

and if i pre-load the sites with reprint or plr content, does duplication make
a big difference in natural ranking?

a few links to the answers are fine, i just would like to be as comprehensive as possible.

thanks for responding

 

I wouldn't fill the sites with reprinted content but it is ok to use as long as you mix and match, make sure that the search engines would consider it to be a separate entity from other copies of the article.

 

Make sure there is plenty of crawlable content. HTML text that is unique is a MUST.

 

You won't rank at all for duplicate content...no matter what else you do. Ranking in google depends on having unique content (with keywords in your title, description, h1, and text) and then getting links back to the content with your keywords.

 

Another part Google looks for is keyword density within what ever you are putting into content... if you are going to use keywords (which many people think will be deprecated soon) then your content should reflect keywords within the articles or what have you.

And as many people have stated concerning duplicate content, with the new Google policy, we are yet to see how much this will impact sites like mine.

Good Luck

 

You can get some idea from here. http://tipsofseo.blogspot.com/2008/07/seo-techniques-for-web-designers.html

 

keywords are important to a search engine optimization campaign even if we can’t agree on how many instances of each term we need in our copy. The fact that keywords are needed to support our subject theme is the SEO rule, the number of instances is the secret sauce that SEOs can experiment.

 

it looks you almost done with the basic of on page optimization of your site, the next thing you need to do is to create a sitemap of your website so the robots get easily crawl all of the pages of your site. Beyond that should be done by SEO Specialst.

 

try to sign up in google webmaster tools.. you'll learn there and you can generate your sitemap using sitemap generator like xml-sitemaps.com.

don't ever make a duplication on your site, you can revise it and makes it look like a unique content.

 

yes follow this....

 

all great responses guys. primarily i'd make the site with an admin panel built for easy content management, so they can add new categories/sections and content, the content page would allow them to fill in the meta details and i'd probably include a seo guide, the content may be reprint content just so they'd see how the site works, but ultimately they'd be responsible for content, so it wouldn't be more 10-20 reprint articles.

they'd have to do most of the offsite seo, but i want the site itself, and the content management part of it to be naturally optimized once they fill in all the forms for each new piece of content.

the guide included will tell them how to promote it and keep it optimized, my primary concern was to make sure the content management and coding of the site adheres to all the standard seo requirements.

but of course some of the sites would include content and a database of members and stats(uniques,sales,etc) for the sites i wouldn't mind developing - but most would be the bare minimum and they'd continue the development - so i can create niche sites quickly and flip them, i probably wouldn't flip more than 3 of each type of site just to avoid duplicating content and layouts.

thanks again.

 

You need to consider using a CMS like Joomla or Drupal. They are Open Source and have plenty of modules for SEO and an Administration Panel. Free themes are plenty and you can find them easily.

As for content, if you are serious use copyscape.com. You can put in a URL and it checks for plagarism. That will keep you honest with your content.

Good Luck