Hello all, I'm fairly new at the Adwords game - I've been reading a lot (including Perry Marshall's book) and spent about $100 just experimenting so far, and I've come up with a few questions that I'm having a hard time finding answers to. If anyone can help I'd really appreciate that: 1) Why, if I am the only one bidding on a certain keyword (which I assume is the case because no other ads appear when I search for that keyword) does Google automatically start increasing my minimum bid if I have my ad running for a short while and get no clicks. Wouldn’t they rather have what I was willing to pay instead of nothing since I’m not increasing my bid? 2) If Google tells me that I have to raise the minimum bid to $0.20, so I do, and then I make some tweaks to the ad to make it more relevant or something, so Google lowers the minimum bid on me, is there any way I can automatically know that the minimum bid got lowered? Or do I just have to go in regularly and drop all my minimum bids so that Google disables my ads and tells me the minimum required bid? 3) If I am bidding $0.10 on “[eliminate pests]â€, and I am the only advertiser bidding on that term, but someone else is bidding $0.20 on “pests†(broad match), and someone searches in Google for “eliminate pestsâ€, the other advertiser will beat me out? Thanks in advance for your answers!
See this: http://adwords.blogspot.com/2006/01/common-adwords-misconception-explained.html and this: http://adwords.blogspot.com/2007/10/common-misconception-revisited.html
That was exactly what I needed - thanks very much. Now I'm just still looking for an answer to my second question: 2) If Google tells me that I have to raise the minimum bid to $0.20, so I do, and then I make some tweaks to the ad to make it more relevant or something, so Google lowers the minimum bid on me, is there any way I can automatically know that the minimum bid got lowered? Or do I just have to go in regularly and drop all my minimum bids so that Google disables my ads and tells me the minimum required bid?
2) From my experience google drop your bids automatically. 3) probably on the long term you will have better CTR and you'll beat him. Don't just count on the stats you see immediately or on the first 2 days, you should check it for at least 3 days, and than make the changes.