What is the minimum ppc in Adwords... I am asking myself... adsense dropped so much that they pay about $0.01 - $0.03 per click on football niche... so what is the minimum PPC cost for football related keywords then?
friend its depends on the quality of your website, your ads placement and no of ads you are showing on your a page. Use best ads format and don't show it more than 1 or 2 times. Again check your ppc
For the content network, it's a penny. And for the search results they say it's five cents... But once you place some search bids they start saying you have to pay many times over that if you want to be on the first page (even if no one else is competing for that keyphrase).