I started bidding on Search and immediately my min bids were $0.02. Then, after a few clicks (maybe 20) the min bids started going up. Now they are $0.30. What does this mean? Is it because my CTR is not good enough? Thanks, Jon
I think anything up to 0.25 could be CTR related... when it gets higher than that I feel landing page quality is coming into play, but not always of course. Then again this is with £s not $s. Have you recently added/changed your ads and/or landing page?
It is a new site and new ads. Only about 3 days old. The change has happened withint that period. CTR is about 1% and I am currently position 11 ish.
I'd look at the structure of your campaign, the relevance of keywords to advert text and relevence of your landing page. Regarding your CTR and position within the SERP, Google expect adverts that are displayed lower will have a lower CTR. I'm not sure if position 11 is classed as top of the second page and therefore require a higher CTR than position 9. I'm sure people on here will be able to answer this in more detail
It's your quality score. Make sure whatever pages your sending the user to has the at least one of the keywords you are targeting. If not create unique landing pages that do.
Yes but if it was my quality score due to my keywords and landing pages, why would my min bids start off at $0.02?
initial min cpc will always be between 0.1 and 0.02. The initial min bid is set based on the landing page. Once you start to get impressions and clicks your QS will be adjusted based on CTR. If you see your min bid costs rising, this means your text ad is under performing. Write some new text ads and keep trying to improve your CTR. I like to use current text ads that other are using to see the CTR range of other ads, then attempt to beat those.
Just a seperate question, if I decide to advertise on a keyword with NO competition at all, can I just pay 1c per click and will it stay like that as long as I am the only one advertising?
Thanks robertpriolo, just the information I was looking for. Question: if you copy someone else's advert, can they not take action because you are infringing on their advert which has inherent copyright?
Nobody owns ad text. Also even if there's no one else bidding on the keyword, it doesn't mean you'll pay a penny. It's not a straight bid style system.
How much do I have to test ? one day? one week? one month? I mean.. for how long do I have to keep an ad on to decide whatever to do with it..(I usually don't give a second day chance .. is this good or bad? ) Thanks
To test an add for it's click through rate I usually wait until it's had about at least 20 clicks before I assess it CTR. I actually run more than one ad and compare them against each other. Once they have both had about 20 clicks I check the CTR and usually dump the lower performing one and replace it with another improved version. I just keep doing that and CTR gradually improves. Cheers Mike PS - The reason I say usually is because I also compare conversion rates at the same time.