http://www.microsoft.com/presspass/press/2008/jun08/06-17SearchTechCenterPR.mspx it seems to me that with their current "cash back Live Search" program that they are fogetting a basic marketing rule ... look for prospects who are looking for you the average search engine users isn't looking to profit monitarily from their searches on the other hand the average web publisher always has one eye open, looking for a better paying ad program but i wish them well, i'd like to see 3 good horses running in the race.