Ive got my first site pretty much optimized but wonder if i should add meta tags, How do u add meta tags in NVU? and how exactlly do they work? I assume the text inbetween the meta tags are what will show up in a search engine for a description under my sitename- is this correct?
first important meta tag is the encoding - utf-8 will be allright i guess then meta tags "keywords" and "description" are commonly used - keywords will tell the search engine what your website contains, and the description is seen in the search results, right under the page's title... Page's title should be max 64 characters (because of search results title length), the description and keywords should not be longer than 255 characters. Of course you can use more <meta name="keywords" ...> tags (lines), but the effect is like 50:50 in some search engines... IMHO too many keywords in meta can do more harm than good...