Meta Tags & Keywords in your webpages... How much do they play a part in getting "relevant" ads to show up quicker and more regularly... I just tried it and it seemed to help... is it ok to do that? not against TOS I hope Thank you in advance, Y<
There's nothing wrong with using keywords in meta tags as long as you are using on-topic keywords (related to the page content) and you don't use too many of them. A lot of people get into trouble trying to use them for "keyword stuffing" and getting penalized by the search engines for it. I know some people disavow using meta tags entirely, but I still see them as being useful. Besides, if you can't easily come up with a one- or two-sentence description of a page and a list of related keywords, it might be an indication that your page is poorly targeted...
Each individual page is indexed by Google and AdSense displays ads based on the content of the page. As with most issues involved the TOS, intent is an important aspect as to whether or not it is violated. An article about latest model of BMW car is going to be rich in keywords about BMW and that car and thereefore get related ads. However, a page which is little more than keyword spaghetti about BMW and that car, with no real content, may be a violation of the TOS. At the very least, it is going to filtered out quickly by visitors in favor of the previous site.
Thanks for info. Its a sports forum and each sport has its own section... so on the NFL page I have all 32 teams listed in the meta description... that should be ok right?
I do not know if the AdSense bots pay attention to META tags. I do not think Google's search bots pay much a lot of emphasis on META tags, which is why some people do not use them. There are some good online tools for checking this kind of thing and which contain suggestions about whether META tags are too long, etc. One such tool is located at http://www.submitexpress.com/tools.html I just checked mine for my PR6 site and they think they are too long. For a forum about the NFL, putting the names of all teams in the META tag does not bother me. But, it may be considered too long. I would be surprsied if any of this was a problem.
Thank you for the link. Here are my results - is that good enough? I chose the google-bot and here are the results(should I check all or just google bot?) --------------------------- Meta Tag Analyzer Status. Status: 200 OK Web Server: Microsoft-IIS/5.0 Content: text/html, text/html; charset=iso-8859-1 Meta tags report for: http://www.playpost.com/forum/default-nhl.asp meta tag length value Title: 58 Play Post - All Sports Forums - ALL TEAMS NHL Hockey Forum Description: 77 This is an ALL TEAMS NHL Hockey Forum. Go to your NHL TEAMS discussion forum. Keywords: 291 NHL, Hockey, Puck, Stick, Hockey Jersey, National Hockey League, New Jersey Devils, Calgary Flames, Philadelphia Flyers, Carolina Hurricanes, New York Islanders, Anaheim Mighty Ducks, Edmonton Oilers, Florida Panthers, Pittsburgh Penguins, Nashville Predators, New York Rangers, Dallas Stars Author: 14 Web Wiz Forums Meta tags analysis. Title: Title meta tag contains no errors. This tag contains 58 characters. Title relevancy to page content is fair. The Title relevancy to page content is 80%. Description: Description meta tag contains no errors. This tag contains 77 characters. Description relevancy to page content is excellent. The Description relevancy to page content is 100%. Keywords: Keywords meta tag contains no errors. This tag contains 18 keywords and 291 characters. Keyword relevancy to page content is fair. The keywords relevancy to page content is 78%. Robots: Found no robots meta tag. This tag is not really required but helps spiders to index the web page. Author: The Author meta tag contains no errors. This tag contains 14 characters. Web page analysis. The size of the web page. The size of the web page is 34039 bytes. The web page load time. The web page load time is 1 seconds. -------------------
This all looks fine to me. I would be surprised if you had any problems. BTW, the forums look OK. I like the way you have listed the teams in the various divisions. Good luck with this.
I have not used meta tags in, oooh, about 3 years. I recently played about with them and found they made absolutely no difference at all to adsense/search engines etc. What I do is try to make sure that the first text the search engines comes across on the page sums up as succintly as possible what that page is about ... or what I want adsense to display ads about. So for me the first 30 words on the page are of vital importance. (On key pages I usually incorporate the 'key words' in a short descriptive phrase directly under the main menu or title bar.) Doesn't always work. I am still working out why I get ads about kitchen sinks and plumbing on a single page on literary agents, but there you go. LOL (Out of several thousand pages a single bad page isn't too bad. )
as far i have experienced meta tags keywords effect adsense ads only if you have less content on the page.
Hey, Yomick, to be honest I don't think it matters how much tags you stuff, or if it's even necessary. If this is a forum, and you want certain ads for certain forums (say, certain teams), time will take care of itself, as more posts about this particular team gets made, the keyword will come through. As well, you don't want to have one forum showing the same ads over and over (for that team), you want a little variety, a general ad for the niche (i.e. football ads instead of Chicago Bears ads), etc. I really wouldn't worry too much about trying to manipulate Google's ads. If you take care of bringing in more traffic and your other webmastering duties to improve your site, everything should take care of itself.
You might want to try section targetting to focus attention on the posts' content, rather than the surrounding textual information, and any other relevant on-page content. It can sometimes help.
From what I have read you should generally use about 10 - 15 keywords. Yahoo seems to place heavier weight on meta tags. Yes adsense does take into consideration the use of metatags as well as things like alt and title tags from images and links.