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meta description

Discussion in 'Search Engine Optimization' started by Caliseo, Oct 3, 2009.

  1. TheCrabb

    TheCrabb Peon

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    #61
    Let's put this one to bed for once and for all!!

    I am a full time proffessional SEO and I am responsible for SEO and SEM of hundreds of sites from a couple of my own small crappy ones to multi million dollar corporates so could we just agree that I know something about what I am talling about.

    NONE of the major search engines use the keywords meta tag in thier ranking algorithms - Google NEVER used it.
    The description metatag IS indexed but does NOT affect the rankings. It MAY be used as a snippet (the descriptive text under your link on the Google SERP page). Therefore a well written meta description WILL increase your click throughs and so a #6 or #7 ranking with a great meta description will get more traffic than a #1 with a poor snipped pulled from the on page text.

    Conclusion - meta keywords are a waste of time - meta description IS important for clicks but is NOT used for achieving rankings
    SEMrush
     
    TheCrabb, Oct 13, 2009 IP
    Dan Schulz likes this.
    SEMrush
  2. Caliseo

    Caliseo Peon

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    #62
    any more conclusions ?
     
    Caliseo, Oct 13, 2009 IP