1 per page or 1 per site ? I have a large site. To make things easier I use a master page. So the description tag is the same for all pages in my website. Description tag has some generic text about my company. Should i use a diferent description for each page. That means a lot of work... should i waste my time on this or description tag is not so important?
The key to using the description meta tag - on Yahoo and MSN - is how it aligns with the page title and the page content. If the page content changes - which presumably is does - then to maximise your visibility you should have a separate description meta tag on each page. Given that you've got a large site then you have three options: 1. Set up some sort of automated tag system. 2. Select the most popular pages and optimise the description tags just for those. 3. Develop a discipline where you manually optimise each new page you create.
yes you should use different description for every page. two main reasons : 1. Your descriptions shows in search results, so if your page is about cars and u have description about cars when someone search "tyres" u will get description about cars ... 2. Same description may lead to supplement results on Google and that you don't wont
You can just dynamically create meta descriptions from some page content. Just some unique, related stuff will be fine.
Search Engines don't care at all about your meta tags knowadays... i sugest you to use none, and begin getting backlinks, or adding more pages with relevant content. just don't use your brain to much , because there aren'y any little quick & cheap tricks for getting you #1 in google
I would say this is not very good advice. All search engines use the title and description tags. Here is one example. I have a site that is joomla based and just had one global description for the entire site, meaning that each page would have a unigue title tag according to the category but all pages would have the same description. As of 3 weeks ago all pages were indexed by google but 99.9% were supplemental results. All content is original and written by me so i know that it should not be supplemental. The only thing I could find is that maybe I was being penalized because each page had the same description. I searched and found a joomla hack that allowed each menu category and each content page to have its own meta description. I applied the patch and gave each menu item and content a unique title and description that fit the content. Just this morning I check the site:mysite in google to see that every category and topic with a unigue description has been pulled from the supplemental index. this is not a coincidence because apparently I did not update the description for two articles and these are the only two that remained in the supplemental index. this is great news for me and hopefully means that google will begin to send my site some traffice. JS