1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Meta Description or title length !

Discussion in 'Search Engine Optimization' started by Rozer Bagvin, May 6, 2013.

  1. #1
    Hi Friends !

    Hope your are fine !

    I want to know that why we use character limit for meta description & title ?

    1-while crawling Google crawl within the 160 character for description or 60 character for title or rest not get crawled ?

    2-Google Only Display the the character within the limit in search result?

    which one is the right or is there any another reason?
    SEMrush
    waiting for your reply friends........
     
    Rozer Bagvin, May 6, 2013 IP
    SEMrush
  2. wastrox

    wastrox Greenhorn

    Messages:
    47
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    18
    #2
    As far I know the standard title length is < 70 character (include space) and the description is 156 character (include space). But I also discover that if you use more than 156 description it still get crawled by Google and Google will display BOLD the relevant keywords in the site description if the search query is match to it.

    So the basically you can make description as long as you want, to target your keywords. However long description is getting low CTR since user see only the match words they typed and not seeing complete appealing sentence.
     
    wastrox, May 6, 2013 IP
  3. devjeetsingh

    devjeetsingh Well-Known Member

    Messages:
    466
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    150
    #3

    Google display BOLD the relevant keywords from the website content as well.
     
    devjeetsingh, May 6, 2013 IP
  4. wastrox

    wastrox Greenhorn

    Messages:
    47
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    18
    #4

    Yes Dev that's very true :)

    What we must consider is placing appealing desc to increase CTR
     
    wastrox, May 6, 2013 IP
  5. Revelations-Decoder

    Revelations-Decoder Well-Known Member

    Messages:
    3,028
    Likes Received:
    152
    Best Answers:
    4
    Trophy Points:
    190
    #5
    The main reason for these character counts is because this is what people see visually in the Google index in search results.

    This does not mean you must rigidly stick to this.

    You can write smaller/shorter and longer to.

    Just because there is the space does not mean you must fill it and equally just because the visual on Google dictates what will first get seen (in the SE index) this does not have to dictate the limit.

    That is to say if your title needs to be shorter do so. If your title needs to be longer do so.

    The same applies to your description as you will see 160 characters as one view of best, you will see 140 as others view of best and you can see on Google it displays longer and shorter as well as the general average which gets cut off at 160 with ...

    Bear in mind the knowledge of these character counts but just do what feels right at the time of writing so your sites pages appear more natural.
     
    Last edited: May 6, 2013
    Revelations-Decoder, May 6, 2013 IP
  6. devjeetsingh

    devjeetsingh Well-Known Member

    Messages:
    466
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    150
    #6


    *Agree that's key point to increase CTR :)
     
    devjeetsingh, May 6, 2013 IP
  7. VanessaMeacham

    VanessaMeacham Member

    Messages:
    112
    Likes Received:
    0
    Best Answers:
    3
    Trophy Points:
    36
    #7
    HI ! As per my Information, Title's Limit is 65 Character and Description's Limit is 155 to 160. I also Agree with Revelations - Decoder that The main reason for these character counts is because this is what people see visually in the Google index in search results.
     
    VanessaMeacham, May 6, 2013 IP
  8. Rozer Bagvin

    Rozer Bagvin Active Member

    Messages:
    31
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    61
    #8
    Thnx Friends for your great support!

    And one more thing you can check in search result. If some one has wrote more than 170 character then it shows the limit 170 character only it means the limit of description is 170 character but it is only for visualization purpose nothing else. & it shows the limit of title is 83 .So does not matter what we have read on blogs or other sites about description & title length.
     
    Rozer Bagvin, May 8, 2013 IP