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Meta description in ecommerce

Discussion in 'eCommerce' started by shakiba.proba, Oct 20, 2013.

  1. #1
    Please give me a clear concept of Meta description in ecommerce site and also share some examples with links.

    Is meta description still important for SERP?

    My Site is http://www.bislabels.com
    shakiba.proba, Oct 20, 2013 IP
  2. ronrule

    ronrule Active Member

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    #2
    The meta description doesn't have much impact on SEO anymore, but it's still used in other places - it's the description of your site that's shown in Google when someone is searching for you, and is sometimes the fallback in loose OpenGraph implementations where no og:description tag is present.

    Use it to give a short, accurate description of your product
    ronrule, Oct 21, 2013 IP
  3. sigmainfo

    sigmainfo Active Member

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    #3
    The meta description tag provides a brief description of your web page which can be used by search engines or directories. This description can affect your search engine rankings, and can also show up directly in search engine results.

    Here is one sample from Groupon:
    Offering daily deals at restaurants, retailers and service providers.

    When a search happen, your meta tags will insist your customer to choose whether to click on the site or not.

    So Meta tag is important if you are targeting people via organic search. For paid search, its not important.
    sigmainfo, Oct 22, 2013 IP
  4. shakiba.proba

    shakiba.proba Member

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    #4
    Thanks to all,

    How and where I can add Meta tags in Magento go?
    shakiba.proba, Oct 22, 2013 IP
  5. Abubakar Siddique

    Abubakar Siddique Member

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    #5
    Hello, Yes you can set product meta tags.

    1) By going in the "Admin panel" > "select Catalog" > "Manage Products".

    2) Select the respective product to edit by clicking Edit on its respective row.

    3) Select Meta Information tab from the left panel. It will display a window that will contain Meta Title, Meta Keywords and Meta Description. Enter the Meta Title, Meta Keywords and Meta Description and save the product.
    Abubakar Siddique, Oct 29, 2013 IP