Hi guys meta description is one of the best factors in search engine optimization. It should be unique and descriptive. But i have a question about it. It should be user friendly or search engine friendly? What is your thought about it? Nevertheless i have created meta description for unsecured loans. Can anyone suggest me on the on it? Is it right and spammy free? Plz. check it and suggest me on this topic.
Google DOES NOT consider meta description in rankings. That is an old way of trying to trick engines into giving you a better value for keywords in search results. Always write it for searchers, not the search engine. Meta description should be written in a way that gives a clear idea of your page's content to visitors, possibly increasing your CTR if done well, and that should be the only thing you use it for (unless your goal is to manipulate your placement in the very small market share of search engines that still use it for anything but the snippet that displays under your page title in search results). Edit: Just took a look at your site. I would suggest getting rid of the "Unsecured Loans:" part. Makes it look a little spammy because you say "unsecured loans" right after it. Take away the "Get" also to push that second "unsecured loans" to the front of your meta description. When it gets to Google, right now, I would see your page title and the description (if Google displays it instead of an excerpt from your page. Bit of an overload on the keyword. Since Google doesn't consider it for rankings and you are just trying to make something that will look good to a human, bring it down to: Final note about your title. I would suggest moving UK right behind Unsecured Loans. "Money In Your Account In 15 Minutes" is not a phrase I imagine you will see a lot of people searching for specifically, however "Unsecured Loans UK" is one I could see bringing you some targeted traffic and your ranking for that phrase will be easier to get if you slap the phrase together rather than splitting it. It will also make your title look a little better in search results without that extra comma. Even if you do get people searching for the "Money In Your Account In 15 Minutes" phrase, you aren't breaking it up or anything, just moving it behind "UK".
Meta description is simply the brief summary of the site and must consist of all in one package of the site because the search engine uses this description as the snippets in the search engine results.
Well, if you can optimize your meta description for both humans and spiders, it would be great. 3 of the things I was instructed to always include in meta description when doing optimization are the key benefit of the page they're about to visit, target and keyword. If you can combine all these in a very limited 160 characters to avoid cutting, then you have a competitive site description in SERP that could out-convert your competition in the ranks irregardless of where your site is positioned in the viewable list.