Member-based website with 1million+ uniques per month

Discussion in 'Appraisals' started by traskind, Dec 23, 2012.

  1. #1
    I apologize for not listing the actual domain name here, as it's a popular website I'd like to keep private for now, and I'm just trying to learn the market a bit for a generic valuation.

    The main stats:

    Single word (dictionary word) .com domain (7 letters)
    10 years old
    300,000+ registered users
    Also have the .net and .org extensions for the domain

    Category is entertainment
    The word in the domain is the exact keyword for the sub-industry
    Subject matter is extremely viral and gets a lot of mainstream press

    Word in the domain has 200,000,000 listings in google
    Domain name has 13,000,000+ pages listed in google

    #1 for many related keyword combinations

    1 million+ unique visitors/month, 10 million+ pageviews

    The industry in domain keyword is a $500 million+ per year worldwide industry, mostly product sales and merchandise related to the keyword itself

    I
     
    traskind, Dec 23, 2012 IP
  2. ryan_uk

    ryan_uk Illustrious Member

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    #2
    Sounds like you need a website broker. It really depends on the current state of traffic and revenue. The past is irrelevant, but what is relevant is how it's doing now, the past twelve months and the current trend (if traffic/sales are going up, down, stagnant, etc). Maybe you can figure it out from that. Make sure you have a good Analytics tool (Google's at least, or something else high end) tracking at least traffic and if not conversions, etc. It's the kind of material that can help a sale.
     
    ryan_uk, Dec 31, 2012 IP