See the back links for pacific-poker.org on MSN Check out the links from the 4th page onwards. You will see that most of his 4000+ backlinks come from blog sites, in the "recent referrers" section and "top referrers". He must be somehow sending enormous amounts of clicks to each one of these blog sites. You will see that various other sites are doing this and it's obviously competitive. It appears to be an effective serps strategy if you look at the results for the respectives sites' keywords in G. (These sites also tend to have no G backlinks) How do they do this??