Just curious how people measure their marketing generally in terms of what works and what does not against an end result of sales. We recently created a spreadsheet detailing all the various methods we used and then marked them against: - How much did it cost ? - How much time it actually takes to do and manage ? - Did it convert to sales ? Interestingly some methods showed up as high cost, high time involvement and low sales convertion (they are now in the bin!) Others were Free, took little time and had high convertion ratios.... It is clearly helpful sometimes to go back to basics (Marketing 101 I guess) and just check where you are putting your energy and money and is it in the most effective area. Like most people I have a limit of time and money .....
I certainly don't use it as much as I should. You can't improve what you aren't measuring. Looks like I have a good new years resolution. Peace, UF
Tracking is like the most vital piece of the puzzle. If I wasn't tracking I'd have no idea of knowing that video traffic is converting the highest, but not just any kind of video traffic... A very specific VIDEO that uses a unique method as opposed to the other videos I got. So it's not just "youtube" that's making the sales, but this "1 video". Important information for sure. Keep tracking friends! - Chris
I measure my marketing success to my ROI (return on investment). Time is not a factor in my algorithm. Anything above 100% is a success for me.