Measuring Live Person chat conversions with Google Analytics

Discussion in 'General Marketing' started by Zmags_JD, Apr 1, 2008.

  1. #1
    Hi

    A little technical issue for setting up conversions with Live Person. I am using Google Analytics (urchin) as well and want to setup a goal for all converted chats, as supported by Live Person.

    But, but, but.. I can't make it work. Live Person's documentation and support tells me to insert "LivePerson Chat*" in the url for the end goal. It doesn't really do the trick. In my opinion it should be some kind of URL to make it work with GA.

    Anyone who managed to make that integration correctly? Please enlight me.


    /Joakim

    www.zmags.com - simplified e-Publishing
     
    Zmags_JD, Apr 1, 2008 IP
  2. PHPGator

    PHPGator Banned

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    #2
    You will probably have to have a seperate link that only your live chat would use. For example, checkout.php and checkout2.php. Make sure that you are forwarding clients to checkout2.php from your live chat. This about the only way I can think of doing it. Granted, i'm far from a Google Analytics expert. ;)
     
    PHPGator, Apr 1, 2008 IP
  3. Zmags_JD

    Zmags_JD Peon

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    #3
    That was my conclusion as well. I had somebody else to go through it - the error most probably occurs from a missing letter in the Regular Expression. I changed it now, so let's see if it works tomorrow.

    Reg Exs is a pretty smart way to do integration with GA. It doesn't require any link-like syntax as all the other stuff in GA.
     
    Zmags_JD, Apr 3, 2008 IP
  4. Elliott77

    Elliott77 Peon

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    #4
    Hi Zmags_JD,
    I'm using LivePerson for few years and I must say that their integration with Google Analytics is awesome!
    I’ll divide my answer into 2 parts: the GA code implemented in your web page, and the Goal setup:

    The GA script:
    ----------------
    LivePerson supports right now only the GA Urchin tag – so as a first step, check that you are not using the new GA tag.:D

    Check the UA number you entered – to be sure it’s the right one.

    Check that you haven’t forgotten to add two variables to your urchin code:
    _udn="none";
    _ulink=1;

    Your code should look like this:
    <script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
    </script>
    <script type="text/javascript">
    _uacct = "UA-XXXXXX-X";
    _udn="none";
    _ulink=1;
    urchinTracker();
    </script>

    The Goal setup:
    ------------------
    Few important things:
    Set “Match Type” to Regular Expression.
    Enter “LivePerson Chat*” into “Goal URL”.

    Good Luck!:rolleyes:

    Elliott
     
    Elliott77, Apr 6, 2008 IP
  5. livechatdir

    livechatdir Peon

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    #5
    Thanks Elliott for suggestions! I'll try to integrate mine asap!
     
    livechatdir, Oct 22, 2008 IP
  6. chinaseo

    chinaseo Peon

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    #6
    The liveperson "integration" with Google Analytics does no more than simply register in your Analytics the proportion of visitors who entered a live chat.

    In other words, their idea of "conversion" is "visitors who chatted", hurrah, that is so not interesting (we already have qty of chats from their liveperson reports) and "chatting" is never an end in itself.

    What it does not do, which everyone needs it to do, is help segment your analytics data in any way so you can track the difference between one group of visitors - the chatters - and the rest, and measure the difference in conversion rate on other goals.

    The way to do that would be for the live chat event to call a unique page on your server with Analytics code.

    Alternatively there is apparently a way to do it with Funnnels, which I am checking out and will report on later.
     
    chinaseo, Nov 24, 2008 IP