So, I have just been sent a link to a youtube video of how to measure the community threading I have been doing for the last 2 months on a technology campaign. Now, I just can't get my head around how this makes sense? Maybe someone on this forum can or maybe you have some other models that make more sense. How the numbers are calculated: A.) Take the number of UNIQUE VISITORS of a measured site, using third-party data, like Comscore B.) Divide by the NUMBER OF DAYS in a month C.) Multiply by NUMBER OF POSTS made = RAW TRADITIONAL REACH + (5% additional for each COMMENT or PUSH EMAIL) = THEORETICAL REACH (social potential) x 1% (since not all visitors read every article/post) = RSR (estimated realistic social reach - social page views)