Hi there, one of my competitors is constantly bidding with the maximum cpc possible in adwords. Is there a way to overbid the regular maximum cpc of 70 euro or the equivalent in other currencies ? I'm ready to give it a try and accepting risks.
It's not necessary to outbid your competitor, you can even pay alot less and get a better ad rank if you can beat his quality score. If he's using the same landing page (e.g. direct linking affiliate), it's a little harder, since it all depends on the ad and CTR. To answer your question: It's not possible in other currencies.
yes my competitor is using the same landing page, I got a 10/10 quality score, CTR is very high too. Still whenever the competitor creates a new ad it takes mine ad over, eventhough his ctr is nothing yet.
As Scripter says, be smarter by creating better ads with higher click rates instead of getting into a bidding war.