wow, that is a very broad question my friend. In order to get the answer you're looking for, you're going to have to get a lot more specific with what it is you are promoting, etc. Here is a quick tip which I just commented on someone elses' thread. Make sure you tightly structure your ads and keywords giving your ads the most relevancy possible. So if I search SEO on Google, we obviously want to see SEO ads, right? Granted, you will see a lot of ads with the same headlines so you will have to get creative with your ad copy. I wrote a few post on ad writing and you can see one here, #1 Quality Score Factor in Google: Quality Ad, Also, hopefully you can get great quality scores, good CTRs, decrease bids, and try to bid your way up to the top to INCREASE that CTR.
yeah I got the idea, but I have found one thing in my campaign. Some of my keywords seems to be inactive, it says that I need to increase quality or bid. What this means ?
use puch line on ur cretaive. add extra keywords . limit exact match. raise cpc, optimise campaign, use content networ and placements moreover change demographic view according to ur sellling product. and for more need to take stay in touch with me...: