hello all, i have been using adwords as my cpc programs. i want to ask, how much a good max CPC for automotive/car site? i want to increase a number of click. thanks for help.
On the search network you'll get a decent # impressions if you're in position 1 - 10...obvioulsly the higher the better (in terms of pure traffic delivery). On the content network you'll get the most impressions if you're in the spots 1 - 4...anything beywond that your traffic will drop substantially. See: How are ads ranked?
your best bank without over paying for clicks is to test, test and more testing. Start out will a lower MaxCpc. Find your site in sponsored search. Raise the Max CPC some more, see where you rank, so on and so forth.
That little magnifying glass thingie i your keyword list is your friend. It will tell you if your keyword is on the first page or not.