Max CPC upping so fast?

Discussion in 'Google AdWords' started by AboutItWorld, Aug 18, 2006.

  1. #1
    This is so wierd. I've never seen the max cpc up so fast. I generally keep a max of 20 cents and adjust some here and there.

    Today I just restarted adwords and world of warcraft leveling guides was a 30 cent max. so i set it, an hour later it went to 40 cents, upped it again. now it's up to a dollar.

    this isn't the only keyword doing this

    why is it doing it so fast? it seems that i'm getting clicks on it so it has to up it on me. I thought it was the other way. the better you do the less you pay

    I heard this theory and realized it when i had anti afk keywords and they were like 20 cents for me then i wanted to set it in its' own category and they were a dollar each
     
    AboutItWorld, Aug 18, 2006 IP
  2. AboutItWorld

    AboutItWorld Peon

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    #2
    holy crap the keywords i was talking about now went up to $5.00 this is insane
     
    AboutItWorld, Aug 19, 2006 IP
  3. Dan

    Dan Active Member

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    #3
    It's called the 'Google Slap' or 'Landing Page Quality' score update. Basically Google has deemed that it doesn't like some aspect of your landing page / site and are penalizing you accordingly. You will need to make some fundamental changes before Google will let you advertise again.

    Check here for a general outline - http://www.americanchronicle.com/articles/viewArticle.asp?articleID=12369
    And sign up here for free to see what you need to do to get up and running again - http://www.wuranga.com/reports/googleslap/

    Good luck!

    Dan
     
    Dan, Aug 19, 2006 IP
  4. AboutItWorld

    AboutItWorld Peon

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    #4
    that's lame, All of my keywords are there just in the links to the guides below it. I hate google sometimes.
     
    AboutItWorld, Aug 19, 2006 IP
  5. AboutItWorld

    AboutItWorld Peon

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    #5
    AboutItWorld, Aug 19, 2006 IP
  6. Correctus

    Correctus Straight Edge

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    #6
    Damn right man this happened with a whole Advertising campaign of mine.

    I just decided to shut the campaign off rather than to keep feeding Google more and more money.

    IT
     
    Correctus, Aug 21, 2006 IP
  7. AboutItWorld

    AboutItWorld Peon

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    #7
    thats what i did
     
    AboutItWorld, Aug 21, 2006 IP