Hi guys I started a campaign and decided to top CPC at $0,04. Only Google search. Yet, i get $0,04 - 0,15 clicks? Any ideas?
Maybe you have keyword level bids you can set the max cpc at the adgroup level and the keyword level. If you set a keyword level max CPC it will override the adgroup level max cpc So if you set the adgroup at .05 and set the keyword to .15 then your really bidding .15 for that keyword. Double check your bidding style and ensure they are set properly