Matt Cutts on Pagerank and Serps

This is great news, I will ask google to lower my pr

 

HI

My pr went up.... just keep working on building your backlinks..

Tom

 

I must disagree with everyone saying PR means nothing...

I have had a steady traffic flow over the last month or 2.

My blog just went from PR2 to PR3, and some internal pages got PR1.

Today, my traffic has increased by about 70%! in JUST ONE DAY!

With Adsense, I average around 0-6 clicks per day, NEVER getting more than 10. So far today I have had 44 clicks. I have noticed the traffic stats of my "whos.amung.us" widget sitting around 5-10 people on at any one time...the max I ever used to get was 2 or MAYBE 3.

Unless someone can give me another reason for this sudden increase in traffic, PR really must important.

 

From my experience - it may take several months - but at some point the pages with higher pr are the winners - even if their content sucks.

 

True: PR is just something google use in their ranking system. People forget to concentrate on lot of other things that affect SERPs.

 

Several facts on this PR thing:
1. PR is important if it comes from related, quality sites
2. PR from low quality, not related sites gets discounted by Google
3. SE rankings, traffic and conversions are valid metrics of healthiness of a Site, not PR (that is 2002 SEO)
4. As Matt Cutts mentioned there are around 200 metrics Google evaluates for SE rankings. So if you have high PR sites, low quality, spammy, not related backlinks to your site, they will get discounted eventually.
5. If you have high quality, low PR, related sites as backlinks to your site, you get high SE rankings.
6. Trustworthiness of a site is very important. This is why highly trusted sites get away with some practices, while other less trusted sites have to be very careful.

Conclusion: Build high quality links and build trust.

 

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

 

..... sounds like an extract from a text book about 5 years ago when all people used to focus on was page rank

The facts are that PR is no longer the main driving force in SERPs, Google has done its job in making PR less relevant to stop people using it to manipulate results.

IMO, SERPS should be based on relevancy and authority, where authority does not equal your page rank, but instead a whole range of factors that are harder for webmasters to manipulate.

 

I like his posts, awesome.

 

^lol what's awesome in that post?

so true...i'm not really sure what's the use PR...lol..

 

That is an excellent question. It's a marketing tool for Google because it is something other search engines do not offer. PR is an added value. If Matt means what he says, Google should just get rid of it, or at least make it's value real and definable.

 

@tattoos - superb post. Expertly written and excellent points, thanks

@ cscott re: quote above - Actually, higher PR is ALWAYS better. Nobody is gonna get penalised for having a high PR.

But as tattoo said, it depends on so many other factors. A lower PR page could end up above a higher one because the higher page may not even be optimised for the keyword searched for!!!! Does anybody think of that? If all else is equal, higher PR will win hands down. It is important

 

YEP EXACTLY. We should not listen to Matt Cutts coz he is just some person filling out his blogs...

(Sarcasm)


Regards,
AHT

 

I perfectly agree. Even SPAM sites rank no. 1 in Google search results.

 

A number of people have PR0-PR2 websites, and make more money than people with PR6 sites, it's a number of factors - niche, relevance, page rank, links authority, crawlability of your site and many more that rate your site above others in the search engines.

The best advice is to build a site that adds value and is a site people actually want to read, that way google will like you, and that way you'll get a return from it.

 

He used the WORD "might". lol.

enuf said

 

This might be true, but what should I make of your web site if I see a meager PR2 in the tookbar - that means it was launched yesterday or it's not valued by Google ranking.

As for the webmaster or web site owner it's literaly similar to a kick to the groin.

 

WOW, you people are truly amazing. Its as simple as this:

Pagerank is a points system that google gives to web pages based on their value on a scale from 1 to 10. This is to show how important google thinks this website or page is. Now just because a website is a PR8 does not mean it should out rank every single website that is below a page 8 for every possible search term...do you see how stupid that would be? I don't think you do, because I continue to see people on here who believe pagerank is the single most important factor that decides how high up you rank in googles search results.

your overall pagerank does not effect your individual search phrase (SERPS) position.

 

Matt is only trying to prove that ranking is not affected by PR.

 

PR means nada.....Google proved it by saying they only added more green ink to the toolbar...

As Spinal Tap would say

Don't be a Nigel Tufnel!!! Never ever post a PR thread on any forum!!!