Matt Cutts:Google does not use the keywords meta tag in web ranking

Discussion in 'Google' started by cini, Sep 22, 2009.

  1. #1
    From the Official Google Webmaster Central Blog

    Recently we received some questions about how Google uses (or more accurately, doesn't use) the "keywords" meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob's site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?

    At least for Google's web search results currently (September 2009), the answer is no. Google doesn't use the "keywords" meta tag in our web search ranking. This video explains more, or see the questions below.

    Q: Does Google ever use the "keywords" meta tag in its web search ranking?
    A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that's an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don't have any effect in our search ranking at present.

    Q: Why doesn't Google use the keywords meta tag?
    A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

    Q: Does this mean that Google ignores all meta tags?
    A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the "description" meta tag as the text for our search results snippets, as this screenshot shows:

    http://3.bp.blogspot.com/_oFOUEFf8v...AAAc/utP7-ckTeog/s1600-h/meta-description.png

    Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking.

    Q: Does this mean that Google will always ignore the keywords meta tag?

    A: It's possible that Google could use this information in the future, but it's unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.

     
    cini, Sep 22, 2009 IP
  2. qastex

    qastex Peon

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    #2
    Yes I see that. It doesn't make higher the site, but it affect a little bit I think.
     
    qastex, Sep 22, 2009 IP
  3. azn_romeo_4u

    azn_romeo_4u Peon

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    #3
    I will still use them.
     
    azn_romeo_4u, Sep 22, 2009 IP
  4. parky

    parky Peon

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    #4
    Google has not used meta keywords for a long time.
     
    parky, Sep 22, 2009 IP
  5. markov

    markov Peon

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    #5
    I don't think it as a waste of time to include META tags.
     
    markov, Sep 22, 2009 IP
  6. wptheme

    wptheme Well-Known Member

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    #6
    I see good effects using meta keyword. Anyway Google isn't the only SE. We still need to optimize for other SE eventhough the majority of traffic is from Google.
     
    wptheme, Sep 22, 2009 IP
  7. mokmok69

    mokmok69 Peon

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    #7
    For what I know only Yahoo accept that,.....While Google is on content and Linkbuilding IMO.
     
    mokmok69, Sep 22, 2009 IP
  8. bruceslogos

    bruceslogos Peon

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    #8
    Matt Cutts has a point that meta keywords has less use for google but it is important that your site has a right title tags and meta description.
     
    bruceslogos, Sep 22, 2009 IP
  9. nomzz

    nomzz Well-Known Member

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    #9
    i still think meta tags has other benifits as well rather than just for google
     
    nomzz, Sep 22, 2009 IP
  10. indyguidedotinfo

    indyguidedotinfo Notable Member

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    #10
    meta description is the most important.

    does anyone know if bing uses keyword metatags ?
     
    indyguidedotinfo, Sep 22, 2009 IP
  11. Scriptona

    Scriptona Notable Member

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    #11
    It still affects adsesne ads though. with some weight.
     
    Scriptona, Sep 23, 2009 IP
  12. Grit.

    Grit. Well-Known Member

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    #12
    Wow, that sucks, however, do the other search engines still use them in their algorithms? I'm not going to give up my good habits due to this, since i still believe that meta tags are useful, or they'd have been removed by now for being obselete...
     
    Grit., Sep 23, 2009 IP
  13. Maritoni

    Maritoni Peon

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    #13
    It can't hurt to use them - and don't believe everything you hear from Mr Cutts
     
    Maritoni, Sep 23, 2009 IP