Matching keywords within to ads

Discussion in 'Google AdWords' started by Bon.Scott, Oct 10, 2007.

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  1. #1
    Hi all,

    Could somebody please explain how to match a keyword to an ad?

    I've created 1 ad group and 3 ads, now i'm looking to match each keyword to one of my ads,

    Thanks in advance and apologies about the SEM 101 question,

    Cheers,

    Bon
     
    Bon.Scott, Oct 10, 2007 IP
  2. magda

    magda Notable Member

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    #2
    I'm not sure I entirely understand your question, but if you mean what I think, what you need to do is divide your keyword list into small adgroups, so that each adgroup has the ad text you want for the keywords in that particular group.
     
    magda, Oct 10, 2007 IP
  3. bigmarvloyal

    bigmarvloyal Active Member

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    #3
    Also look up "Dynamic Keyword Insertion" - search the forum for some good explanations.
     
    bigmarvloyal, Oct 11, 2007 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    You can't match specific ads to specific keywords within the same ad group. If want a certain ad to show for a certain keyword put it in it's own ad group.
     
    GuyFromChicago, Oct 11, 2007 IP
  5. matt_king_1977

    matt_king_1977 Peon

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    #5
    Guy from Chicago has it right, you'll need to create *themed* adgroups as per your copy/text.

    i.e.
    adgrp 1 = apple keywords + apple text
    adgrp 2 = banana KWs and banana text

    There is no way of matching apple and banana KWs within one adgroup to their relevant text. You must create one adgrp per theme.
     
    matt_king_1977, Oct 11, 2007 IP