hello, lets say I have site selling colored bottles so I bid on: "colored bottle" -free -half colored -some color I dont have in stock But I don't want my ads to show when ppl search for [red colored bottle] because I know they're not generally buyers but I would like it to show when ppl search for [red and very long colored bottle] because they will buy. So what can i do now? Is this as easy as: "colored bottle" -free -half colored -some color I dont have in stock -[red colored bottle] OR: "colored bottle" "red colored bottle" -free -half colored -some color I dont have in stock -[red colored bottle] Will it work? Any comments will be apreciated. Best Regards to all forum members.
I've never used [xxxx] for negative keywords...not sure if that would work. Personally, I would use exact match options and multiple ad groups to accomplish what you're trying to but if you want to keep the same account structure I would try this: colored bottle -free -half colored -some color I dont have in stock -red colored bottle
but this only says about if my ad shows on the very first page. Maybe other ppl. will find this useful: Embedded Match Embedded match is a sophisticated form of keyword matching that allows you to prevent your ad from appearing in relation to certain phrase or exact matches. This is popular when an advertiser sells merchandise related to a movie or book, but not the actual movie or book. Example: An advertiser selling Toy Story merchandise might use the embedded match option of a negative and exact match on -[Toy Story]. This way, the advertiser's ads appear for Toy Story dolls and Toy Story products, but not for the exact match Toy Story./ Thats what i found at google adwords learning center