It is my understanding that Google will show ads based on the following match type order: Exact, Phrase, and Broad. Is there ever a condition when Adwords will show ads based on a broad match over an Exact Match keyword? Thanks
As you point out, the order is Exact, then Phrase, then Broad. There is no condition I know of that will change that, nor would you want to. Adwords is difficult enough without throwing curve balls at you.
yes, if the broad match keywords have a higher CTR % than the exact match - then google will show the broad match
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=66292 Kinda seems like you both are right!!
No, Lucid is the only one correct here. From Adwords: If one keyword is identical to the search query, the system will prefer to use that keyword to trigger an ad, regardless of the ad group the keyword is in. This is true even if there are other ad groups with keywords similar to the search query. Exact always overides Phrase, whilst Phrase always overides Broad. The only time this doesn't happen is if you split your match types up in their own campaign (which is the correct way to do it - even Google make hints that this is the right way)... well, if the Campaign - Exact had it's budget run out for that day, then Phrase would kick in, instead. It's always been like this.
But then there is this: However, the AdWords system has some exceptions that may apply to all of the preferences listed above. The exceptions to the preference rules shown above may occur when: A campaign is limited by budget Campaign daily budget can affect each of the scenarios above. If a keyword is in a budget-restricted campaign -- meaning that the campaign's budget isn't high enough to accrue all possible traffic -- the keyword won't always be able to trigger an ad even if it otherwise could. This helps prevent the campaign from exceeding its budget. For example, let's look at how a budget-restricted campaign would affect keyword use when multiple keywords are the same but have different match types: Suppose you have the exact-match keyword "plumber" in Campaign 1 and the broad-match keyword "plumber" in Campaign 2. All else being equal, the exact-matched keyword would trigger an ad for the search query "plumber". If Campaign 1 were budget-restricted, however, then the exact-matched keyword would sometimes be unable to trigger an ad. This would allow the broad-matched keyword in Campaign 2 to trigger an ad instead. Learn how to figure out the daily budget needed for a campaign to capture all possible traffic. There is a cheaper keyword with a higher Quality Score and Ad Rank On rare occasions, the system will prefer to use a keyword that is cheaper (i.e., it has a lower bid), has a higher Quality Score, and has a higher Ad Rank. Here's an example: Query: plumber tool Keyword from ad group 1: plumber tools (maximum CPC bid = $0.10, Quality Score = 30, Ad Rank = 3.0) Keyword from ad group 2: plumber tool (maximum CPC bid = $0.15, Quality Score = 4, Ad Rank = 0.6) Ordinarily, the keyword from ad group 2 would be preferred because it matches the query more closely than the keyword from ad group 1. However, the keyword from ad group 1 is cheaper, has a higher a Quality Score, and has a higher Ad Rank. Therefore, the system will prefer showing the keyword from ad group 1 in this instance. In rare cases, the keyword with the highest Ad Rank might seem to be less relevant to a particular search query than other eligible keywords. Because higher relevance is generally correlated with a higher Ad Rank, this will happen infrequently. To check for it, run a Search Query Performance report. If you see an instance in which the less relevant keyword triggers an ad, add that search query as a negative keyword to that keyword's ad group. An ad group contains a YouTube Promoted Video
Which is what I've already included in my original post re: budget .... The only time this doesn't happen is if you split your match types up in their own campaign (which is the correct way to do it - even Google make hints that this is the right way)... well, if the Campaign - Exact had it's budget run out for that day, then Phrase would kick in, instead.
So an ad for a broad match keyword can show before an exact match ad? All this is giving me a headache. Thanks for everyone's input.
You have the following keywords in your campaign: round wooden widgets "round wooden widgets" [round wooden widgets] Someone types in Google "round wooden widgets". The exact match will always be used to trigger your ad. This assumes of course you have them in the same campaign with enough budget left to trigger it which is what Muchacho is talking about. In the above scenario where you have the same keyword in two or three match types, nowhere does Google say that "sometimes" the system would not choose the exact match if you have it.