I'm marketing through mass emails to my in-hosue opt-in lsit I want a really great headline I'm selling full-color glossy flyers to medical practices (for their advertising needs) what would be a great Email headline for "Practice Growth" I've used these 2 headlines in the past with mediocre success *Coupon Code for 10,000 Glossy Flyers *Practice Growth Newsletter Any ideas? Thanks guys (and gals)
If you have an opt-in list then wouldn't it be better if you had a prefix that indicated the name of the list in the header, something like: [Newsletter Name] - Actual Headline that way your recipients would be less likely to think it was spam, especially when your using that "growth" word. As for actual suggestions, what about: Satisfy Your Advertising Needs Grow Your Practice With The Help Of These Advertising Materials or something along those lines that convey information pertaining to the offer and also are written in a strong voice. Sean
good suggestion, but I really just need a strong headline I like your ideas and the "Grow your practice with..." headline
Hmm, you know, Grow Your Practice With ... might just be a good headline on its own. I know that sales letter copy writers often use an ellipses (the three dots) to draw a reader in. Usually they use it at the end of a head line to draw the reader into the body copy. That might be a good idea. Sean
Depends on your autoresponder, if you use aweber or getresponse, you can include the subscriber's firstname on the email title, that has proven to increase click through rate of your email. It'll look something like: [[firstname]] explode your medical practise income
Put your company name in the subject line. If your recipients see that it is coming from you, a trusted source, you will garner greater open rates. Also, if you are trying to find a great subject line, why don't you write two or three and cut your list up into two or three groups. Email each group a different subject line and compare your open rates after two or three days. The best subject line will have a higher open rate. On your next mailing use the same style subject line with two others and you will keep building upon great subject lines that generate the best response.