I am a New Bee at marketing but am about to launch a good site for e-commerce of diamond jewelry. I was wondering if someone could suggest some good marketing techiniques. and their openion about going for Paid-Natural search engine and PPC- CPM (Image ads) - Comparison search engines- affiliates like CJ and other form of marketing. Also is it a good IDEA to use A-B Split ? Any suggestion recommendation in your own view is appreciated. If you wana know about the website please PM me and I will send the link.
i would suggest just pure submitting to directorys under the jewlerry section this will be a) relavent and sometimes b) high pr back link there are thousands and thousands of free directorys out there
A-B split testing is a WONDERFUL idea. The earlier you implement it the better. It is VERY underused in online marketing at the moment. However, it is VERY important that you know what you are doing and understand the results and are capable of implementing the changes. If I were you, I would even take it one step further. Google has just released the beta version of its website optimizer. This takes split testing one step further. Multi Variant testing. This is one really really cool and complex tool. We only got our invite a few days ago and have not even finished implementing the tool, but it looks VERY promising. Oh, and don't forget SEO You can't test without visitors