Ezine is a great addition to my companies SEO campaigns but it is not a large part. I think Ezines help get you backlinks but as far as how much those give you juice I am not sure.
Yes, they are wrongly calling ezine that article directory I posted above what is an ezine, but nobody seems to be willing to learn something. Too bad for them.
I keep hearing about ezine advertising but I haven't gotten into it yet, I should give it a try and see if it affects the website traffic or not.