Marketing using del.icio.us and Furl?

I'd love to hear what, if anything, people do to get more exposure in some of the social bookmarking tools like del.icio.us and Furl? I have no intent to spam but at the same time want to make sure my content gets maximum exposure. I was listening to a podcast the other day and one of the guys was talking about how he made sure all his content was on del.icio.us. I'm not sure exactly what he was talking about but was wondering if there might be something I'm missing here in terms of getting content exposed to these services.

Any ideas???

 

i think del.icio.us is best

 

i guess furl is almost winded up. Seems like Diigo is good to try now

 

How do you get your articles on these different sites? And once there, how do you get people to see them? What makes people click the links??

 

I think del.icio.us is better than Furl...