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Marketing To Schools

Discussion in 'General Marketing' started by MarkStrobel3367, Jul 20, 2017.

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  1. #1
    We offer onsite conferences in various cities across the United States training educators on various topics. Our basic mode of advertising has been email campaigns to alert who we believe to be the ones who would make the decision to send their educators to our conferences. We also have a presence on social media. As with any form of advertising, we have found email campaigns and a social presence to be a hit or miss with increasing conference registrations. Does anyone who has experience advertising to k-12 schools know of more effective ways for us to alert educators of scheduled local conferences? Thanks.
     
    MarkStrobel3367, Jul 20, 2017 IP
  2. MrKing01

    MrKing01 Active Member

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    #2
    I'm not going to say that email marketing is not effective when it comes to marketing to schools. But there is a risk that the emails are not read by some of the decision makers as their inbox is flooded with other marketing emails. In these cases where you don't get a reply or when the email is not even read, you should try a different approach. With some people you will have more success if you contact them through postal mail or telephone. I assume that you use an email software when you send emails to the decision makers. If your software is good, you should be able to see if the email was read or not by the recipient. If not, you should consider using different approaches to reach the recipients.

    Also you should look at different ways to get media to write about your business. This will give you a lot of publicity. I know that there are school journals or papers. Could you try to contact them and see if they could write a story? Also if your business do some philanthropic work and contribute to charitable drives in different communities, you will not only get media attention but also community attention.
     
    MrKing01, Jul 20, 2017 IP
  3. sarahk

    sarahk iTamer Staff

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    #3
    I caught up with an old friend in Australia recently who is in a similar situation - but on a more local and smaller scale.

    Don't be fooled by only marketing to the decision maker. The person attending the conference will be asked which ones they might find valuable and have the ability to put their case. Get them to do the hard work for you.

    Think about McDonalds Happy Meals. The decision maker is the parent with the wallet but their decision to go to McDs rather than some other fast food outlet is swayed by the desires of the child. Equally, the decision makers in education might know that each teacher needs to have X professional development days per year but may not have the time or knowledge to make the best decision so they rely on the input of the teachers.

    Your other target might be parents. Tell them that teachers who attend your conferences are better at dealing with whatever your speciality is and you may find the parents driving the teachers' awareness. If you don't have their attention you can't sell.
     
    sarahk, Jul 20, 2017 IP